In an ambitious move to solidify its standing in the independent film sector, Mubi has appointed Arianna Bocco as its new Senior Vice President of Global Distribution. This announcement comes on the heels of the company’s successful foray into theatrical releases with “The Substance,” which has garnered significant attention, including a Golden Globe win for actress Demi Moore. The hiring marks a crucial point in Mubi’s strategy to expand its global reach, especially in handling the distribution of independent films on an international scale.
Arianna Bocco is no stranger to the complexities and intricacies of film distribution, having spent over two decades in the independent film realm. Formerly the president of IFC Films, Bocco has been instrumental in driving the success of countless independent projects. During her tenure at IFC, she oversaw an impressive slate of around 50 films annually and was responsible for acquiring several critically acclaimed titles. Movies such as “In the Loop,” “The Babadook,” and “Frances Ha” exemplify her ability to identify and nurture promising independent films, establishing her as a formidable force in the industry.
The culmination of her career at IFC included a wide array of responsibilities, from marketing to acquisitions, which prepared her well for the challenges she will now face at Mubi. Her vast experience puts her in an ideal position to navigate the evolving landscape of film distribution, particularly as Mubi gears itself toward international markets.
Mubi’s growth trajectory is characterized by its innovative approach to streaming and theatrical distribution. The company is poised to expand not just in North America, but also in various international territories including Germany, Turkey, and Latin America, following its strategic acquisition of rights for “The Substance” for $12 million before the prestigious Cannes Film Festival. This acquisition illustrates Mubi’s commitment to securing high-quality, diverse content that resonates globally, as evidenced by the film’s impressive box office performance, nearing $80 million worldwide.
Under Bocco’s leadership, Mubi aims to strengthen its foothold in international markets, presenting a refreshing alternative to traditional distribution models. As indie films frequently struggle to reach wider audiences, this strategic shift could offer a lifeline for countless creators seeking global acknowledgment.
Upcoming Releases and Future Focus
Mubi is not just resting on its laurels with “The Substance.” The company is set to unveil an exciting lineup of films in the coming months, including Kelly Reichardt’s “The Mastermind” and Jim Jarmusch’s “Father Mother Sister Brother.” With these anticipated releases, Mubi is signaling its intent to become a driving force in the independent film market.
As Bocco steps into her new role, she emphasizes the unique vision of Mubi and its commitment to expanding independent film distribution. This ambition is further underscored by her plans to collaborate closely with existing team members, including Chief Content Officer Jason Ropell and U.S. distribution lead Mark Boxer. Their collective knowledge and expertise promise to cultivate new opportunities for filmmakers, thereby enriching Mubi’s impact on the global cinema landscape.
A Bright Future for Independent Cinema
Bocco’s appointment symbolizes not only a strategic hire but also a renewed belief in the vitality of independent cinema. The film industry, particularly in the wake of the pandemic, faces numerous challenges; however, Mubi’s proactive measures to adapt and capitalize on new opportunities signify a forward-thinking approach. Bocco’s extensive network and understanding of the independent film ecosystem will undoubtedly serve as a catalyst for Mubi’s growth.
In a landscape increasingly dominated by major studios, Mubi’s focus on independent films adds a crucial dimension to film distribution. It champions diverse voices and unique storytelling, underscoring the need for platforms that celebrate creativity outside the mainstream. As Arianna Bocco takes the reins of global distribution, the future of Mubi appears poised for significant growth in its quest to reshape the independent film narrative on a global stage.